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MUMBAI | BENGALURU: The top two Indian ecommerce players will battle it out over smartphones this festive season with leader Flipkart targeting four times the sale clocked by the competition and Amazon aiming to cross its annual growth rate of more than 100% in this category during its month-long sale.

"We expect one out of every two customers buying a smartphone in India to be from the Flipkart site during the sale," said Ayyappan Rajagopal, senior director, mobiles, at Flipkart. Flipkart's The Big Billion Days sale is from September 20-24 and rival Amazon is expected to announce its dates soon but will also target the festive period. Sales for both will continue during this month long festive period.

Arun Srinivasan, director, smartphones and consumer electronics for Amazon India, said his company has more than doubled its selection of exclusive smartphones across price segments. Giving an indication of expected demand during its upcoming sale, Amazon said it had recorded a five-fold jump in smartphone sales this July during its 30 hour Prime Day sale.
Both have plans to lure in customers by rolling out EMI options, variations of cashbacks and exchange offers. This aggressive stance was expected, with Flipkart pulling out all stops to maintain its lead in the online market for smartphone and Amazon snapping at its heels.

Counterpoint Research for April-June said Flipkart had 50% share of the online smartphone market, down from 57%, Amazon's share had increased to 33% from 27%.

But Flipkart disputed this number, saying that it has increased market share in terms of gross sales, claiming it has increased from 60% in Q1 to 67% in Q2. Counterpoint data is based on total shipments that come into the platform's channels from brands and sellers.
Counterpoint said the push by both the etailers would grow the online market in third quarter as promotions will be strong ahead of the festive season.

"However, having said that, major online brands are also now expanding offline and favouring multichannel strategy," said a spokesperson for the research house.

Both will hope efforts push sales of smartphones from online platforms, which have hovered around 33% of overall retail sales in the past year, as the price differential with offline nearly disappeared with ecommerce players cutting back discounts.

Smartphones were among the first electronic devices to be sold online and remain among the highest selling segments for ecommerce majors.

Smartphones contributed close to 25% of overall GMV (gross merchandise value) of the ecommerce sales through 2016 and is expected to remain at similar levels in 2017, analysts say, highlighting the criticality of the segment to the ecommerce majors.

Flipkart has dropped its starting range of smartphones on discounts and offers to Rs 3,500 from last year's Rs 6,999 to get a larger chunk of buyers who can also pay EMIs on purchases via debit cards. It will mainly target buyers in the Rs 5,000-20,000 range, compared to last year's Rs 7,000-15,000.

Flipkart has installed a software in their app which informs the customer about the price he will get for his handset.

This helps in exchanges since 90% of customers buying smartphones from the site are upgrading their devices and therefore do not have to depend on shopkeepers to get quotations. Amazon is yet to roll out details of its offers. The fight for non-metros will continue.

Amazon said it has seen a growth of more than 300% in tier I, 450% in tier II and 600% in tier III markets respectively in one year. It says it will fulfil orders at one- or two-day delivery while Flipkart said bulk of its smartphones will be delivered to metros and tier I in three days.

Flipkart has also decided to drop the price of buyback policy from Rs 399 to Rs 99 during these 30 days. If a customer picks up a buy-back policy when he purchases a phone, it guarantees him a minimum amount of return when he wants to sell it for another handset.

Flipkart Big Billion Days Sale: Samsung, Micromax, Panasonic, Infinix Offer Discounts on Budget Smartphones

Flipkart's annual Big Billion Days sale will commence on September 20 and go on till September 24 in the country. The smartphone sale will begin from September 21 and Flipkart is offering a variety of budget smartphones in the sale. Brands like Moto, Samsung, Xolo, Swipe, Asus, Micromax, iVoomi and Sansui are offering discounts and deals on their budgeted smartphone range under Rs. 7,000.

Flipkart is offering a Rs. 1,000 discount on the Infinix Hot 4 Pro, pricing it at Rs. 6,499 in the sale. The Panasonic P85 which is priced at Rs. 6,499, will now be priced at Rs. 4,999 in the sale. The Swipe Elite Sense is set to be priced at Rs. 5,999 (original price Rs. 7,499), and the Xolo Era 1X is going to be priced at Rs. 3,999 (original price Rs. 4,999).

Similarly, the Yunique 2 which is priced at Rs. 5,999 will get Rs. 500 discount, and will be made available for Rs. 5,499 during the Big Billion Days sale. The budget iVoomi Me 3 and iVoomi Me 3S will see discounts of Rs. 1,000 and Rs. 1,500 respectively.

Samsung will also offer a host of smartphones under Rs. 7,000 including the Samsung Galaxy On5, Samsung Galaxy On7, and Samsung Galaxy J3 Pro. Other models that will be on sale during the event are iVooMi Me4, Micromax Evok Power, Xolo Era 1X Pro, and many more. In addition to the price cuts, consumers who buy these budgeted smartphones can also avail an extra 10 percent instant discount on SBI debit & credit cards and exchange offers on select models.

Ayyappan Rajagopal, Senior Director - Mobiles at Flipkart said in a statement, "We have lined up never seen before deals and offers for customers during the Big Billion Days across a wide selection of budget smartphones to help them get their hands on the best technology at pocket friendly prices. We look forward to significantly further increasing our market leadership in this category on the back of our wide selection, market reach, and reliable delivery capability and affordability levers."

Flipkart has also announced that the Samsung Galaxy S7 will be available at an 'unbelievable price' hinting at a huge discount. Other smartphones that will get price cuts include the HTC U11, Asus ZenFone 4 Selfie, Yu Yureka 2, and Moto C Plus. Exchange offers will be listed for Oppo smartphones, and Flipkart is also offering a flat 60 percent off on metal earphones with the purchase of any smartphone during the sale period.

Flipkart Big Billion Day sale starts from Sept 20: Offers on HTC U11, Samsung Galaxy S7, Asus ZenFone 4 Selfie, Yu Yureka 2 and more

india's largest e-commerce site Flipkart has announced its Big Billion Day Sale to start from September 20. The four days sale will end on September 24. The company will offer huge discounts and offers on a range of products and accessories during its Big Billion Day sale. There's also no cost EMI and product exchange offers from the company to attract more buyers.

Flipkart has announced a 10 per cent instant discount on SBI debit and credit cards along with No cost EMI, Bid and Win and also the exclusive products during the Big Billion Day sale. The offers on mobile phones will open on September 21 whereas the electronics and home appliances sale will start from September 20.

The company on its 'Sneak Peak page' has mentioned that there will more than 150 exclusive phones across 15 brands available during the sale. Since it's only a sneak peak, many of the price cuts have not been revealed yet. However, following are the deals and offers that have already been announced by the company on phones. Take a look.

Samsung Galaxy S7: Flipkart has not mentioned the reduced price but it says that the Galaxy S7 will be available at an "unbelievable price". The Galaxy S7 with a 5.1-inch screen size comes at a price of Rs 48,900 while the 5.5-inch S7 Edge costs buyers Rs 56,900 on Flipkart.

Oppo phones: The company has announced 'unbelievable exchange offers on Oppo phones'.

HTC U11: The HTC U11 will also be available at a discounted price. The new price has not been revealed by the company yet. Currently, the Solar Red variant of the phone with 6GB RAM is selling at Rs 51,900.

Asus ZenFone 4 Selfie at Rs 13,999 : Asus ZenFone 4 Selfie which was launched only yesterday will also receive a price cut of Rs 2000 on its model with20MP camera. The base variant with 13MP+13MP camera will also be available for buy.

Samsung On Nxt 64GB: Flipkart will also give price cut on the Samsung's On Nxt 64GB variant of the phone. The new price has not been revealed. The phone sells at Rs 17,900. Similarly Moto C Plus will also see some discount on its price of Rs 6,999.

Panasonic phones: The Panasonic phones that will be available at a reduced price during the sale are Panasonic P85, P55 Max, Eluga Ray 700 selling at Rs 9,999, and Eluga Ray 500 at Rs 8,999.

Yu Yureka 2: Yu, the online-only subsidiary of Micromax recently launched the Yureka 2 only yesterday. The phone will be available at Rs 11,999 during the sale.

Xolo and Intex phones: There are also going to be price cuts on Xolo phones like the Era 1X and Era 1X Pro and Intex phones like the Intex 5.5 VR Plus and Era 1X Pro.

Flipkart is also giving up to 50 per cent off on gaming laptops. The sale for electronics item will start from September 20. The electronic items listed on the site include new Apple iPads, Lenovo Yoga 3, Intel Core i3 laptops, best selling DSLRs, AirPods, and Fossil smartwatches. There is an exchange offer of up to Rs 20,000 off on laptops.

Flipkart Big Billion Day 2017 sale: Heavy discounts on under Rs 7,000 budget smartphones to be unveiled on September 21

India's largest e-commerce website, Flipkart is back with its shopping festival, Big Billion Day 2017 sale which is starting on September 20th. A wide range of items from clothing and accessories to electronics and home appliances will be on sale. However, the biggest wait will be for the smartphones.

India’s largest e-commerce website, Flipkart is back with its shopping festival, Big Billion Day 2017 sale which is starting on September 20th. A wide range of items from clothing and accessories to electronics and home appliances will be on sale. However, the biggest wait will be for the smartphones. Flipkart is coming with exciting offers on an array of budget smartphones across leading brands during the sale. According to a press release by the online retailer, Flipkart will be giving exciting discounts on key brands such as Motorola, Samsung, Xolo, Swipe, Asus, Micromax, Ivoomi and Sansui. Many phones of these brands will be available for less than Rs 7000 during the Big Billion Sale. Mobile phone sale will start on September 21.

Here is the full list:

1. Infinix Hot 4 Pro – Priced at Rs 6499, this phone is available with a discount of Rs 1000. The specifications include a high-performance battery (4000 mAH), display (5.5″ HD) and camera (13 MP+ 5MP).

2. Panasonic P85 – One of the best budget smartphones available in the market right now, it is available at a discounted price of Rs 4999. It has a 4000 mAH battery and an 8 MP rear camera.

3. Swipe Elite Sense – A complete all-rounder, Swipe Elite Sense comes with 32 storage, 13MP rear camera and Snapdragon processor. It will be priced at Rs 5999 during the sale.

4. Xolo Era 1X – With a 5-inch display and 8 MP rear camera, it is one of most affordable phones in the 4K price segment category. During the Big Billion sale, it will be priced at Rs 3999 after a discount of Rs 1000.

5. Yunique 2 – This phone will have a discount of Rs 500 and will be sold at Rs 5499.

Apart from this, a wide range of Samsung phones under 7k will also be up for sale. As per the press release, the best selling Samsung budget smartphones currently on Flipkart are Samsung On5, Samsung On7, and Samsung J3 Pro. Other models that will be on sale during the event are iVooMi Me4, Micromax Evok Power, Xolo Era 1X Pro, Yunique 2 and others.

Apart from the discounts, the consumers will also get an extra 10% instant discount on SBI Debit and Credit Cards and exciting exchange offers on select models.