Redmi 4A
Xiaomi VP and India MD Manu Kumar Jain on Tuesday announced that the company has sold over 10 lakh units of the Redmi 4 phone in the country in 1 month since launch. The Redmi 4, in fact, beat the Redmi Note 4, that achieved the same sales figure in 45 days, Manu added.
The Redmi 4 was launched in India in mid-May at a starting price of Rs 6,999 for the 2GB RAM and 16GB memory version going all the way to Rs 10,999 for the top end 4GB RAM and 64GB memory version. The Redmi 4 is also available in 3GB RAM and 32GB memory version for Rs 8,999.
Much like the Redmi 3S before it, the Redmi 4 also brings in some hard-to-get hardware specs at some rock-bottom prices. You can say that the Redmi 3S is Xiaomi's best-selling phone ever as the company has already claimed of selling over 40 lakh units of the Redmi 3S phone in the country in 9 months. The Redmi 4, it seems, is headed in the same direction.
The Redmi 4 comes with an all-metal body and a rear-mounted fingerprint scanner. The phone, in fact, looks a lot like the Redmi Note 4, with smaller bezels. It comes with curved 2.5D glass on the front and is also available in matte black finish and gold colour options like the Redmi Note 4.
It comes with a 5-inch 720p display and an octa-core Qualcomm Snapdragon 435 processor under the hood. The Redmi 4 is smoother and more thermal efficient than Lenovo's Moto G5, according to Xiaomi.
The Redmi 4 further sports a 13-megapixel rear camera with PDAF and a 5-megapixel front-facing camera.
On the software side, the Redmi 4 comes with Android 6.0 Marshmallow-based MIUI. The phone will be eligible for Android Nougat preview out-of-the-box. Furthermore, the phone is backed by a 4,100mAh battery. The phone supports 4G LTE and is also VoLTE-ready.
The Redmi 4 comes at a time when Xiaomi is slowly and steadily ramping up its sales strategy in the country. In a bid to give its offline ambitions a boost, Xiaomi opened its first Mi Home store in India recently. Xiaomi's first Mi Home store in India, which is located in Bengaluru, is a one stop shop for anything and everything that the Chinese company sells in India.
The company, in addition, is also looking to open Mi Home stores in Delhi, Mumbai, Hyderabad, and Chennai in the days to come. In fact, it plans to open as many as 100 Mi Homes in the country in the next two years.
Since Manu hasn't given any specifics, it seems, he is talking about all-inclusive sales figures, meaning all Redmi 4 units sold across the board including Amazon India, Mi.com/in and the Mi Home.
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